Children are naturally curious and wonderfully creative, that’s why designing toys for them is fun for us too. We’re delighted to have been doing it for more than 20 years and are looking forwarding to growing with our next generations.

When we started our business in 1993, we sold only “chalk” products. As the company expanded, so did our imaginations. Our passion to instil lifelong wonder and enthusiasm for learning in young minds led to our focus on Science and Craft toys. It also made our products to be winners for no fewer than 70 major awards worldwide